In the world of golf, every golfer has a unique pre-shot routine accompanying their waggle. Whether it’s a conscious or subconscious move, it becomes an acquired instinct for golfers at all levels.
Drawing inspiration from this ritual, internationally acclaimed golfer Steven Lam and entrepreneur Vivianne Moh, established WAGL, a golf apparel label which aspires to become an integral part of every golfer’s routine.
Through quality and consistency, WAGL desires to enhance users’ confidence and performance on the course and foster a knitted community among global golf enthusiasts. WAGL was born to become every golfer’s second nature.
A Message from the Founders
We never thought we'd start a golf brand together-our paths to the game couldn't be more different. One of us has been a Hong Kong golf prodigy since age eight; the other barely gave golf a chance until COVID made it the only sport left to play.
Together we spotted gaps in the market and stumbled through everything-product design, payment systems, late nights, early doubts-to build something of our own. Different eras, same vision: growing the sport on and off the course.
WAGL is for golfers on any timeline, whether you've been swinging since childhood or just picked up a club last year. This is just the beginning. Miles and miles and miles-we're glad you're rolling with us.
Spirit of the Swing
In 1971, Alan Shepard made history on the moon. After completing his tasks, he took a swing with a 6-iron, achieving the first and only golf shot beyond Earth. As the ball soared, he expressed his desire to surpass boundaries with the words, “Miles and miles and miles.” This timeless moment remains etched in memory.
Just like that iconic swing, WAGL is driven by a passion for groundbreaking products and a captivating presence that sparks curiosity. We nurture a close-knit community, supporting our members and contributing to the sport’s development, extending our influence far beyond the realm of golf for miles and miles.
